Making the World Smile!
Our Company
Making the World Smile!
TOMY International is a leading global designer, producer and marketer of innovative, high-quality toys and products for the whole family. From first giggles to grown-up collections, our brands include Club Mocchi- Mocchi-, ERTL, Fat Brain Toys, Tomica, and Boon, alongside licensed favorites like John Deere, Britains, Momiji, and Lamaze.
Behind every product is a team of diverse people whose talents and backgrounds help shape everything we make. We create a welcoming workplace where every perspective is respected so that our products truly reflect the world we live in.
Through multiple channels of distribution supporting more than 25,000 retail outlets across North and South America, Europe and Australia, we bring our mission to life every day: making the world smile. Proudly part of Japan-based TAKARATOMY.
Our Purpose
What Drives Us, Guides Us, and Makes Us Smile
Mission
Making the world smile is our mission. We offer a wide range of innovative, high-quality toys and nursery products that kids love and parents ask for by name. We never take for granted the role our products play in the lives of children and families. We want to earn your trust and loyalty by manufacturing high-quality products that deliver safety, value, and a little TOMY magic.
What can we do to make you smile?
Vision
Our vision is to grow globally by building trust, spreading a little TOMY magic, and caring enough to go the extra mile.
Values
- Quality
- We design thoughtfully and test thoroughly to create products that last.
- Accountability
- We take ownership, act with integrity, and deliver on our promises.
- Teamwork
- We achieve more together, across borders, brands, and generations.
- Agility
- We move with speed to turn ideas into extraordinary products.
- Playfulness
- We bring positivity and a sense of fun to everything we do.
- Respect
- We value people, our partners, our communities, and our planet.
Our History
1924 
1951 
2011
Rooted in Japan, Loved around the World
In 1924, a 21-year-old craftsman named Eiichiro Tomiyama opened a small workshop in Tokyo with a simple sign over the door. His belief was simple: toys designed with care and continuous improvements would spark fresh surprises every time. A clockwork biplane earned him the nickname “Tomiyama the Toy Airplane Maker.” Flying toys brought even more success after the hardships of the war years. In 1951, a friction-powered B-29 sold out within hours in Japan. It crossed the Pacific and continued to soar with rave reviews at the New York toy fair.
The company kept growing across oceans. Starting in the 60s, representative offices opened in both Europe and the US, with dedicated operations following in the decades to come. In 2006, Takara and Tomy, two of Japan’s great toy makers, joined together, with each bringing unique strengths to the partnership.
In 2011, we acquired RC2 Corporation, strengthening our presence in North America and Europe. Its U.S.-based brands became part of our global portfolio, bringing decades of toy, collectibles and infant-care expertise with them. Among them were two names with trusted histories in the US stretching back for generations: ERTL and The First Years. Boon followed later that year. More recently Fat Brain Toys joined the fold. Each adds new expertise and allows us to provide families with more ways to play, learn, and connect. Our roots run through Tokyo and that strong foundation has allowed us to grow globally towards the same goal. A hundred years on, that first workshop may be long gone, but the belief that built it stands strong.